Whatever floats your boat. For hip-hop fans, an L.A. group has released a video that could be the most unique marketing gimmick yet seen in the land of real estate. The New York Post reports:
The promotional (but extremely entertaining) video also features a 14,000-square-foot mansion owned by real-estate developer Craig Atkins in affluent Newport Beach, Calif. that is coming to market Monday for a whopping $44.99 million. That asking price makes it one of tony Orange County’s priciest listings.
“We’re Newport Beach — we’re not Miami, we’re not Los Angeles, we’re not New York,” says Tim Smith, head of the Smith Group at Coldwell Banker and the lead broker on this listing. The goal, Smith says, is to “create energy around the listing.”
The result is an over 4-minute-long rap song that’s a riff on “Teach Me How to Dougie” called “Teach Me How to Duffy.” (A Duffy is a party barge-style electric boat that’s popular in Newport Beach — which this waterfront listing has plenty of room to hold on its private dock.) In the video, Smoove da General and Yu


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