What Buyers Want In Their Kitchens

A majority of prospective home buyers indicated preferences towards granite countertops and stainless steel kitchen appliances, according to a survey conducted by the National Association of Home Builders (NAHB). The survey, What Home Buyers Really Want (2019 Edition), found that there is no clear majority on preferred cabinet finishes, though. The survey polls recent and prospective home buyers—people who have bought homes in the last three years or plan to purchase a home in the next three years—about desired features in their spaces.
Respondents have a clear favorite when it comes to appliance color. Sixty-seven percent want a stainless steel color while 15% each want white and black. The remaining 3% of respondents cited a preference for some “other” color.
Respondents also have a clear preference when it comes to countertop material: 57% want granite or natural stone countertops. Quartz/engineered stone comes in at a distant second place, preferred by 21% of respondents. Much smaller minorities are interested in either solid surface (12%) or laminate (8%).
Findings from the report show that there is no clear majority when it comes to finish and color preferences of kitchen cabinets. About the same share of respondents give traditional and contemporary cabinets the same desirability rating: 62% and 58%, respectively. Almost a third of respondents—32%—want white cabinets, not much higher than the 26% who prefer a medium brown cabinet color.

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